31st Web Analytics Wednesday

Posted · Add Comment

It have been a while since we have our last gathering. This month we will be updating everyone on all the new updates with Google Analytics. Again there are many new features that being launch in the past few months, therefore we will walkthrough it one by one. We would like to invite you all to […]

KPIs for SEO & PPC

Posted · Add Comment

There is always rivalry between Search engine optimization (SEO) vs pay per click (PPC) that which one is better for digital marketing world. Actually these two tools have different objectives and functions and they are responsible for different division in online marketing. And both of them have key performance index (KPIs) to determinate it success […]

30th Web Analytics Wednesday

Posted · Add Comment

I think most of you have been receieving tons of privacy email this month similar to the below if you are living in Hong Kong. Therefore, we have invite Dr Henry Chang from the Office of the Privacy Commissioner for Personal Data to further discuss the importance of data privacy. Dr Chang is the IT […]

29th Web Analytics Wednesday

Posted · Add Comment

Happy Chinese New Year Everyone! Hope you all had a great holiday! Sorry that we only send out this late notice as we are trying to confirm the speaker and this is what we all have been waiting for in the past few years is to have someone really coming from Google! We are so […]

28th Web Analytics Wednesday

Posted · Add Comment

Welcome back everyone! This month we are delighted to share a case study on how to leverage A/B Testing to create a data driven mobile campaign. As marketers struggle to enhance the conversion of digital site while curtailing budgets, let’s see how A/B Testing can bring the value to your business. Real life retail case […]