Instagram in e-Marketing Trend

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This week we are going to discuss the new emerging e-Marketing trend, Instagram. Facebook and Twitter have been the leaders of social networks and popular mobile apps for years. However, the discovery of photo sharing program “Instagram” has suppressed the download rate of the previous mobile apps according to report from Distimo. The major reason [...]

Management Should Keep an Eye on Consumer Data

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Management is sometimes focusing on short-term or even immediate needs of the business organization as if semi-annual gross margin, to increase the number of newcomer. Therefore, they may neglect the importance of consumer insights in order to develop a sustainable growth of the company and to serve both current and new prospects better. Consumer insights [...]

Back to Basic Web Analytics

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Traditional marketing is shifting towards online and mobile platforms due to technological evolution. According to news report, mobile Internet use nearly 50% and the household Internet access occupies a significant percentage (Shown in Fig.1) as well. Besides, mobile Internet use rose fastest among 16 to 24-year-olds (BBC News, 2011). The statistics indicate the trend of [...]