The Analytics Giant

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Remember that IBM acquired both Unica and Coremetric not long ago and continue spending more and more money acquiring companies to complete it Big Blue mission of Smart Commerce – The Big Data. This lead to the analytics war to the next level and who will be the next one that Big Blue will focus on? Big [...]

5th Web Analytics Wednesday – Post Event

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Thanks for everyone who came to our events, especially our guest speaker Tony Tsang. Certainly knowing local company start leveraging Web Analytics as part of their business process is encouraging.  Tony also very kind to share with us in regards to the recent IBM acquisitions recently. On August 1, IBM Acquisition of Coremetrics was completed. [...]

Surprise! IBM to buy Unica

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What a surprise by the Big Blue! After finish the acquisition with Coremetrics not long ago, IBM is acquiring Unica at approximately $480 million or approximately $21 per share. The deal is expected to close in the fourth quarter of 2010. This is not an analytics war anymore; IBM is really taking the lead to [...]