Failure QR Code Marketing Case Study

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Whenever e-Marketers planning a digital marketing campaign, QR Code is naturally appeared within the marketing communication proposal due to the features of costless. Though QR Code is valuable and effective to generate conversions, abusive in leveraging them in mobile marketing campaigns result in negative way. Generally, marketers nowadays have the common mistakes in without considering […]

Wechat Tracking and Web Analytics

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New emerging social media platform – WeChat shows a giant growth by acquiring 100 million registered users, especially in Southeast Asian countries since the beta launched in August 2011. Company in food and beverages industry as McDonald’s, global retail brand includes Nike have already leveraging WeChat for commencing digital campaigns. In advance, brands continue to […]

Facebook Content Analytics

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Many people ask me about how to track Facebook and I always answer them back it is easy. It is only the time and effort you spend and weather you are lazy or not. So here is the tips and tricks on what you need to do to track you Facebook Content. Tips 1 Don’t […]