Whenever e-Marketers planning a digital marketing campaign, QR Code is naturally appeared within the marketing communication proposal due to the features of costless. Though QR Code is valuable and effective to generate conversions, abusive in leveraging them in mobile marketing campaigns result in negative way. Generally, marketers nowadays have the common mistakes in without considering […]
Wechat Tracking and Web Analytics
New emerging social media platform – WeChat shows a giant growth by acquiring 100 million registered users, especially in Southeast Asian countries since the beta launched in August 2011. Company in food and beverages industry as McDonald’s, global retail brand includes Nike have already leveraging WeChat for commencing digital campaigns. In advance, brands continue to […]
Facebook Content Analytics
Many people ask me about how to track Facebook and I always answer them back it is easy. It is only the time and effort you spend and weather you are lazy or not. So here is the tips and tricks on what you need to do to track you Facebook Content. Tips 1 Don’t […]
16th Web Analytics Wednesday – Post Event
Thanks everyone who came last week. As we have change the format this time due to the Asia Digital Analytics Summit is happening on the 9th September. Since we would like more interaction and discussion around the digital analytics so hope everyone did enjoy it. Since this is our first time we move to 23rd […]
8th Web Analytics Wednesday – Post Event
This is the last Web Analytics Wednesday for 2010. Again, thanks for all the support this year and we are looking forward to see everyone again in 2011. Hope everyone enjoy pulling out your smartphone and using QR Code to track offline media. Now if you open up any computer magazine, you should see more […]