Limitations of Google Analytics

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Yesterday, Google Analytics team also announced the enhancement on mobile apps tracking as following, EasyTracking Library – automatic session management, better integration with Google Analytics SDK Updated Google Analytics SDK – More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK manager More samples – new open source application [...]

2012 Trend for Social Media

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Guess what activity that young women will do when they wake up? Check Facebook! How companies today plan their marketing strategies? 90% contains social media. By reading so many studies highlighting ever-growing usage rate on social media, social media becomes inevitable part of our life. Any oversaturation? Yes, in 2011 most people would notice they [...]

17th Web Analytics Wednesday

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Thanks everyone who came to the Asia Digital Analytics Summit, we have a great turn out. Over 180 people who came to the event and with many good positive comments. Therefore, this month we are going to give everyone the summary of the Asia Digital Analytic Summit 2011. In addition, we will provide updates on [...]

Measure Success for Non-eCommerce Site

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Most likely for all eCommerce website, we always look at the conversion rates in terms of ROI, we dig in the traffic with overall conversion. Then, how about websites are not eCommerce in nature? Vistors come to a content site basking in the content or they come to download documents, patches or tools. So how [...]

Tracking of email marketing

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Companies are always seeking for cost-effective marketing channels, where online platform is one of the best choices. Among all solutions, email marketing is a good idea for company to send lots of information and promotion to customers while most importantly it is free. However, how do we know whether the email marketing is successful or [...]