29th Web Analytics Wednesday

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Happy Chinese New Year Everyone! Hope you all had a great holiday! Sorry that we only send out this late notice as we are trying to confirm the speaker and this is what we all have been waiting for in the past few years is to have someone really coming from Google! We are so [...]

Back to Basic Web Analytics

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Traditional marketing is shifting towards online and mobile platforms due to technological evolution. According to news report, mobile Internet use nearly 50% and the household Internet access occupies a significant percentage (Shown in Fig.1) as well. Besides, mobile Internet use rose fastest among 16 to 24-year-olds (BBC News, 2011). The statistics indicate the trend of [...]

Google Analytics Data Corruption Solution

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Digital analytics develop rapidly recently as to facilitate analysts in interpreting online consumer data and afterwards allows management in establishing clear business objectives and strategies. Although web analytical tools as Google Analytics may strengthen company competitive advantages, data corruption can generate unexpected impacts on future business once inappropriately in setting up the Google Analytics profile. [...]

Google Analytics – Mobile App Analytics

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Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation Google seeing in the industry is driven by mobile apps. There are already more than 600,000 mobile apps on Google Play alone, and Google expect to see continued momentum throughout the industry. Mobile is also becoming [...]

Webmaster Tool and Google Analytics

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Do your business use Webmaster tool or Google Analytic to do analysis?  Web master tool helps webmasters to check indexing status and optimize visibility of their websites. The Webmaster tools can: View which of your pages are included in Google’s index See any errors encountered while crawling your site Find search queries that list your [...]