Google Analytics – from Classic to Universal

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Google Analytics – From Classic to Universal Tracking Google has release Universal Tracking October last year and continuously keep new update. Have you upgraded and start using the new features? We have seen that many clients are still staying in the classic tracking code as they are not sure the difference and power Universal Tracking […]

KPIs for SEO & PPC

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There is always rivalry between Search engine optimization (SEO) vs pay per click (PPC) that which one is better for digital marketing world. Actually these two tools have different objectives and functions and they are responsible for different division in online marketing. And both of them have key performance index (KPIs) to determinate it success […]

29th Web Analytics Wednesday

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Happy Chinese New Year Everyone! Hope you all had a great holiday! Sorry that we only send out this late notice as we are trying to confirm the speaker and this is what we all have been waiting for in the past few years is to have someone really coming from Google! We are so […]

28th Web Analytics Wednesday

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Welcome back everyone! This month we are delighted to share a case study on how to leverage A/B Testing to create a data driven mobile campaign. As marketers struggle to enhance the conversion of digital site while curtailing budgets, let’s see how A/B Testing can bring the value to your business. Real life retail case […]

Increase Lifetime Value with Email Remarketing Strategy

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To analyze e-business, customer lifetime value (LTV) is the essential metric. By increasing average customer LTV, resulted superior revenue from current customers. Email remarketing strategies are the focus this week to motivate target customers in spending more than usual in advance to increase LTV. Product Lifecycle Email Campaign Taking product lifecycle (PLC) as advantage is […]