The Hong Kong Digital Analytics Summit 2013

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 The Hong Kong Digital Analytics Summit 2013 has been completed successfully on 11th October. Thanks all for coming to join us. On that day, we are glad to invite numerous speakers and guests to come, including Mr. Chasles Mok, Hong Kong Legislative Councillor, to give us an opening speech and share his point of view of […]

KPIs for SEO & PPC

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There is always rivalry between Search engine optimization (SEO) vs pay per click (PPC) that which one is better for digital marketing world. Actually these two tools have different objectives and functions and they are responsible for different division in online marketing. And both of them have key performance index (KPIs) to determinate it success […]

Failure QR Code Marketing Case Study

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Whenever e-Marketers planning a digital marketing campaign, QR Code is naturally appeared within the marketing communication proposal due to the features of costless. Though QR Code is valuable and effective to generate conversions, abusive in leveraging them in mobile marketing campaigns result in negative way. Generally, marketers nowadays have the common mistakes in without considering […]