Google Analytics – from Classic to Universal

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Google Analytics – From Classic to Universal Tracking Google has release Universal Tracking October last year and continuously keep new update. Have you upgraded and start using the new features? We have seen that many clients are still staying in the classic tracking code as they are not sure the difference and power Universal Tracking [...]

The Hong Kong Digital Analytics Summit 2013

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 The Hong Kong Digital Analytics Summit 2013 has been completed successfully on 11th October. Thanks all for coming to join us. On that day, we are glad to invite numerous speakers and guests to come, including Mr. Chasles Mok, Hong Kong Legislative Councillor, to give us an opening speech and share his point of view of [...]

31st Web Analytics Wednesday

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It have been a while since we have our last gathering. This month we will be updating everyone on all the new updates with Google Analytics. Again there are many new features that being launch in the past few months, therefore we will walkthrough it one by one. We would like to invite you all to [...]

Check Out the New Facebook insight!

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Facebook Insight is a platform for Facebook admins to track their page’s activities. However, rather than using Facebook Insight, we usually choose others to track Facebook data as we always doubt that Facebook insight cannot provide all-rounded analytics. In view of this, developing team keeps improving it to solve the problems and to restore customer [...]

KPIs for SEO & PPC

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There is always rivalry between Search engine optimization (SEO) vs pay per click (PPC) that which one is better for digital marketing world. Actually these two tools have different objectives and functions and they are responsible for different division in online marketing. And both of them have key performance index (KPIs) to determinate it success [...]