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19th Web Analytics Wednesday

On November 30, 2011 By Kenneth Kwok

As this will be the last gathering of the year, therefore we will close it with the lastest update on Web Analytics Exchange Program that we announce back in our last event.

Also there has been a lot of discussion in regard to mirco-blogging measurement so we would like to [...]

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Google_Ananlytics_retired

Google Analytics: to be Retired?

On November 24, 2011 By Lance Tsang

“The old Google Analytics interface as well as all existing scheduled emails will be sunset starting in January 2012,” Phil Mui of the Google Analytics team wrote on the Google Analytics Blog. “We believe that the new Google Analytics interface provides significant advantages over the old version, including access to [...]

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Think Insights with Google

On November 17, 2011 By Lance Tsang

Having own analytics data, you can manage your website, digital marketing campaign, diagnose your site as well as to solve any barriers of customer to your site. However, how’s the worldwide performing? What’s the industrial benchmark of your industry?

For marketers, always have to look for marketing information from here [...]

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Facebook – Better Insights to Next Level

On November 10, 2011 By Lance Tsang

In the previous post of the blog, new Facebook insight has been mentioned, if you are a page owner or administrator, you probably aware that Facebook has rolled out the new insight to all users where you can simply go to the insight page and you will see Facebook prompted [...]

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To eCommerce website: How to improve your online checkout?

On November 3, 2011 By Lance Tsang

No matter you are the manager or owner of the business, sure you cannot manage an online shop by walking around and observe your visitors to know where they are running into trouble.  You must ought to fix this and enhance the shopping experience for your customers. Therefore, you need [...]

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Flow Visualization – A More Interactive Way to Analyze Visitor Paths

On October 27, 2011 By Lance Tsang

Starting this week, “Visitors Flow” report and “Goal Flow” report will be rolling out to all Google Analytics accounts. Having been a long time, path analysis report is not doing good enough in GA. Now, with the release of  “Flow Visualization”, good news is given to analysts and marketers. GA [...]

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18th Web Analytics Wednesday

On October 25, 2011 By Kenneth Kwok

This month we will continue our social gathering and share new updates to allow everyone to meet with other local digital analytics professional in town. There no specific topic just come along and join us. We are planning to offer out local Web Analytics Exchange Program. So don’t miss it.

[...]
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“Something to Talk About” in Facebook – Viral Effect

On October 20, 2011 By Lance Tsang

Facebook has updated big changes for its insights – integrated analytics tools available in fan page. So, now in your fan page, under how many people like your fan page, you can see there is a number showing of “talking about this”. This metric shows conversation [...]

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Click Density in In-Page Analysis

On October 14, 2011 By Lance Tsang

This is a useful function visualize how visitors navigate on your site page. On top of that, you can see how many clicks the link gets and if there are self-defined goals, you can choose the display to be goal value from each link as well as e-commerce conversion.

Below [...]

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Real Time Traffic Data Now Included in Google Analytics

On October 7, 2011 By Lance Tsang

Real time! It sounds immensely useful. In 2009, Google launched Real Time Search but dropped in early 2011. Now, the world known free web analytics platform added Real Time traffic data. What is so interesting about new Google analytics?

A set of new reports shows what’s happening on your site [...]

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Why? What ways to do Segmentation?

On September 29, 2011 By Lance Tsang

Always, analysis and reporting happens at an aggregate level, it is hard to see what’s important or critical to your particular business.  The reality is different types of visitors come to a website and all of them have different intention and personas. Absolutely segmentation is the most important thing in [...]

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