Hong Kong Web Analytics http://www.hongkongwebanalytics.com Transforming to the new digital era by applying data centric methodologies - Kenneth Kwok Thu, 27 Mar 2014 12:01:31 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 Measure Site Engagement – Micro Conversions You can Track http://www.hongkongwebanalytics.com/2014/03/measure-site-engagement-micro-conversions-you-can-track/ http://www.hongkongwebanalytics.com/2014/03/measure-site-engagement-micro-conversions-you-can-track/#comments Thu, 27 Mar 2014 12:01:31 +0000 http://www.hongkongwebanalytics.com/?p=2668 There are some sites that having just 1 – 2 macro conversions, such as e-commerce, lead enquiry form, advertisement click through and etc. Therefore, having a good micro conversion tracking is essential in understanding how the visitors engage with the site.

You can have an clear explanation on Google [...]]]> There are some sites that having just 1 – 2 macro conversions, such as e-commerce, lead enquiry form, advertisement click through and etc. Therefore, having a good micro conversion tracking is essential in understanding how the visitors engage with the site.

You can have an clear explanation on Google Analytic Help Center,  with 4 micro conversions including email-sign up, created account, Browsed site extensively and PDF download.

Below are some more micro conversions you may want to track:

Remarks: You can track most of the micro conversions by using event tracking or goal destination.  Try to get an idea if you are not sure about the 2 tracking methods.
  1.  User Rating or Comments – Users may comment or give rates to some articles or imagesUser Rating
  2. Deeper Information Clicking – Some of the content may hide from a snippets / summary that require users to click for more information
    Expand
  3. Social Share Buttons – Have your visitors share your content / articles to their social media network like Facebook and Twitter?

    Social Media Sharing
  4. Watch the Videos – Videos usually attract users to watch, have your visitors watched the video or click to go to 3rd party site (Youtube) 
    watch video
  5. Connect to the Content Author – Visitors may follow you on Google Plus or Twitter after viewing your articles
    connect to kenneth kwok
  6. Subscribe to Content – Have user subscribe to email or RSS feed?
    rss subscribe

The micro-conversions can be varies from industries sectors, needs and site structure. You should be able to find more unique micro-conversions that suits your site most.

Remember, each page on your site should serve a purpose or have a goal. There must be at least one thing you want this page to achieve. Improving each page to more effectively reach the stated goal, brings you closer to having all the pieces in place to bake a great cookie-or website!

 

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How to measure the online impact of your offline campaign http://www.hongkongwebanalytics.com/2014/03/how-to-measure-the-online-impact-of-your-offline-campaign/ http://www.hongkongwebanalytics.com/2014/03/how-to-measure-the-online-impact-of-your-offline-campaign/#comments Thu, 13 Mar 2014 17:47:26 +0000 http://www.hongkongwebanalytics.com/?p=2654 Many business have both online and offline marketing strategy, and sometimes there are campaigns that combine online and offline activities aiming at bringing offline users to online or the other way round.

The most common ways of tracking offline campaign are using Tagged URLs

It is mostly seen in print [...]]]> Many business have both online and offline marketing strategy, and sometimes there are campaigns that combine online and offline activities aiming at bringing offline users to online or the other way round.

The most common ways of tracking offline campaign are using Tagged URLs

It is mostly seen in print advertising, outdoor advertising or promotion brochures. To know whether people who saw the advertising have further action toward the digital world, a campaign specified URL will be used and redirect users to another URL with parameter.

For instance, there are a charity group having DRTV campaign shown and they wants to drive users from TV to their official website.

http://www.youtube.com/watch?v=1gbo-FjbWkI

You can see that there is a URL http://www.wwftiger.com.hk shown in the right corner. When you type in this URL, you will be redirected to another tagged URL below

https://apps.wwf.org.hk/donate/program/adopt.php?id=1&lang=2&paym=1&appealNo=-&utm_source=2014_drtv&utm_medium=drtv&utm_term=tiger_adoption&utm_campaign=2014_tiger_drtv_Feb

The highlighted parameter allows the analytic tool to get those parameters and identify users who came from the offline campaigns.

For further information, you can look at campaign tracking

Technology to drive offline to online

There are many other innovative ways to connect offline campaign to your online property such as QR code and Touch-code.

You should have heard or used QR code before, while touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device and you can read the data.

http://www.youtube.com/watch?v=pNNMNCb7gtA

Feel interested? You can always contact us for more information!

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Retargeting tools updates for social media platforms http://www.hongkongwebanalytics.com/2014/03/retargeting-tools-updates-for-social-media-platforms/ http://www.hongkongwebanalytics.com/2014/03/retargeting-tools-updates-for-social-media-platforms/#comments Thu, 06 Mar 2014 07:36:29 +0000 http://www.hongkongwebanalytics.com/?p=2648 MOBILE AD DATA ANALYTICS REPORT IMPORTANCE

When you start planning your digital strategy, you should first understand what’s happening in the online market. One of the optimize observe in the market is that the value of mobile channels is expected to go up as smartphone penetration and adoption of new [...]]]> MOBILE AD DATA ANALYTICS REPORT IMPORTANCE

When you start planning your digital strategy, you should first understand what’s happening in the online market. One of the optimize observe in the market is that the value of mobile channels is expected to go up as smartphone penetration and adoption of new generation services are high in Hong Kong, even over the world. Thus, this would bring in much higher advertising spent on mobile media. And surely, your budget allocation should be shift to mobile platform gradually.

So what will you do on mobile usually? Social media, where many people are spending time on their mobile device so the easiest starting point is focusing on social media marketing. Marketers need more information to adjust their online advertising investment and online campaign budget. Thus, data analytics with effective tactics and meaningful findings become more and more important in the future.

RETARGETING TOOLS FOR FACEBOOK AND TWITTER

Other than analytics tools for marketers to review their investment model, Facebook and Twitter are just launched retargeting tools for marketers to improve their market target segment. Both tools are mainly used for reaching specific audiences by tracking website activities. Just need to place a code on advertiser’s website, record visitors’ browser cookie IDs and user IDs and find their Facebook and Twitter accounts and shows the specific ads to them. Facebook can even do more on it, with standard targeting data such as age range, gender and location etc. to refine their target segments.

blog1 REMINDER FOR DATA ANALYTICS

Those online merchants will have more and more social media marketing tools to assist their business decision. To calculating ROI in the digital world, data analysis in order to convey meaning data is now important and indispensable.

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Google Analytics – from Classic to Universal http://www.hongkongwebanalytics.com/2014/02/google-analytics-from-classic-to-universal/ http://www.hongkongwebanalytics.com/2014/02/google-analytics-from-classic-to-universal/#comments Thu, 27 Feb 2014 04:00:37 +0000 http://www.hongkongwebanalytics.com/?p=2629

Google has release Universal Tracking October last year and continuously keep new update. Have you upgraded and start using the new features?

We have seen that many clients are still staying in the classic tracking code as they are [...]]]> Google Analytics – From Classic to Universal Tracking

Google Analytic Universal Tracking Banner

Google has release Universal Tracking October last year and continuously keep new update. Have you upgraded and start using the new features?

We have seen that many clients are still staying in the classic tracking code as they are not sure the difference and power Universal Tracking can bring to them.

This new tracking method offers online marketers, analysts and even product managers and sales much precious insights for actionable recommendations and improvement. This new tracking method allows the users in understanding visitors more deeply.

The table below is shown when you created a new profile in Google Analytics, and it indicates the main difference between classic analytics and the Universal Analytics.

google analytics classic vs universal

1. Custom dimensions & metrics

Custom dimensions and metrics are a powerful way to send custom data to Google Analytics. Web developers can use custom dimensions and metrics to segment and measure differences between: logged in and logged out users, authors of pages, levels in games, or any other business data you have on a page.

A metric is a count of some data type, like pageviews. Dimensions allow you to break down a metric by a particular value, like screen views by screen name. Dimensions correspond to the rows in a report.

In short, Metric is count of data while dimension is description of data.

For a long time, Google Analytics users want to define their own dimensions and metrics to suit unique needs of analysis situations.

Read more about Custom Dimensions & Metrics

2. Online / Offline Data Sync

This feature allows you to combine offline data with online data into Google Analytics. Yon can insert your CRM software data, offline marketing cost, survey data and many other sources that are correlated with your online business.
Now, your offline campaign like coupons code for online shopping, physical store member subscriptions and many other innovative marketing can be shown in Google Analytics.

3. Track across multi-platforms

Duplicated visits by the same users have affected our analysis for a long time. Universal Tracking has the ability to track online behavior of the same user visit your site via desktop, mobile, tablet and work laptop.

This is mainly executed by connecting various user IDs, enabling the analysis of groups of sessions, across devices, using a unique and persistent ID.

4. Customize organic search sources

Google Analytics can track users that come from different sources, while one of the most important sources must be your organic search traffic.

The organic traffic data are being separated by default search engines in organic traffic report. For instance, you are measuring organic traffic from Baidu images, traffic from Baidu images will be shown as Baidu only before you include the image.Baidu.com in the list. Adding or removing search engines allows you to have more detail analysis for organic traffic.

5. Session and campaign timeout handling

By default in Google Analytics, the sessions end after 30 minutes and campaigns end after 6 months. To give more flexibility suiting your business needs, you can modify these setting in Universal Tracking in admin interface.

If your site automatically signs a visitor out after being inactive for a certain amount of time, set the session timeout to match that length of time.

Lengthen the session time if you have a lot of content and expect visitors to take a long time engaging with that content. Conversely, shorten the session time if the site has a small amount of content.

Campaign timeout should be equal to the campaign running time in order to accurately measure the performance.

6. Referral exclusion

Referral traffic is the segment of traffic that arrives at your site through a link on another site.

This feature allows you not to show some traffic from listed sites as referral traffic.

For instance, as a ecommerce shop, you can exclude Paypal (3rd party payment gateway) as referral traffic as visitors usually will return to your page right after payment.

Visit Beehive Strategy if you need further support on Universal Tracking implementation or optimization.

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How to create an interactive chart or table in Excel http://www.hongkongwebanalytics.com/2014/01/how-to-create-an-interactive-chart-or-table-in-excel/ http://www.hongkongwebanalytics.com/2014/01/how-to-create-an-interactive-chart-or-table-in-excel/#comments Thu, 23 Jan 2014 03:26:01 +0000 http://www.hongkongwebanalytics.com/?p=2600 I have a practice of creating a simple excel for monitoring the performance of SEM campaign which the client and me can have a quick look into the campaign.
Recently a client has expanding the SEM campaign, so it is quite complicated to switch among tabs to have a [...]]]>
I have a practice of creating a simple excel for monitoring the performance of SEM campaign which the client and me can have a quick look into the campaign.
Recently a client has expanding the SEM campaign, so it is quite complicated to switch among tabs to have a whole picture or comparison among various campaigns.

 

Therefore an overall dashboard is needed, today I want to share a simple way to create a simple interactive chart.
test

Before Start

  1. You have to have a prepared charts or tables you want users to choose from the options.
  2. Enable the “Developer” tab for excel.

You can go to <File à Options à Customize Ribbon> and tick the checkbox of Developer.

excel developer optionStart creating an interactive chart

  1. Create a option list that you allow users to choose
    2
  2. A good practice is the usage of naming. By select the area and type in the name in the box, you can have a well-organized formula.
    3
  3. Insert a Combo Box
    4
  4. Right-click the combo box and choose “Format Control”.
    For “Input Range”, you should put the location where you list are. I put the name range “metric” that we just defined.
    For “Cell Link”, just find any blank cell will be fine.
    5
  5. You can now see options available in the checkbox. While you choose different options, the numbers beside will change accordingly.
    6
  6. Now you should handle the charts.
    Select a range that can cover the graph (Not select the graph directly), and provide a name like the image below. Repeat the naming for all the charts.
    7
  7. Select the range you named, copy and paste to the place you want the dashboard being shown. When pasted, choose to paste special à Linked Picture.
    8
  8. Then we need to link the image with the checkbox.Select the number box, choose <Formula à Define Name>
    For the “Name”, type a name that is easily distinguished. In this example, we use selectedmetric as the name.
    For ‘Refers to”, you need to refer to the location of the charts. Here we used a formula CHOOSE to do the job.
    The formula will be =choose(Sheet5!$F$2,spending,impression,click)
    It is used to link the number box with the charts (1 : Spending, 2: Impression, 3: Clicks)Select the graph and change the formula to the name (selectedmetrics) we just created.test 4
    There you are, that’s your starting of the dashboard creation. This method also applied to pivot table and etc.For advanced dashboard creation, we can further discuss in later postLeave us comment!
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SEO analysis – should we still do link building? http://www.hongkongwebanalytics.com/2014/01/seo-analysis-should-we-still-do-link-building/ http://www.hongkongwebanalytics.com/2014/01/seo-analysis-should-we-still-do-link-building/#comments Mon, 13 Jan 2014 03:17:59 +0000 http://www.hongkongwebanalytics.com/?p=2581 In 2013, Google announced several Google Penguin update, and recently in September there is another announcement for Hummingbird.

Link building is an important part in doing SEO, and it becomes more difficult now facing many harsh penalties. So, should we still work on link building?

Before we discussed [...]]]> In 2013, Google announced several Google Penguin update, and recently in September there is another announcement for Hummingbird.

Picture4

Link building is an important part in doing SEO, and it becomes more difficult now facing many harsh penalties. So, should we still work on link building?

Before we discussed about the issue, what is Google Penguin and Google Hummingbird?

Google Penguin
Google Penguin was first launched in April 2012 to determine sites that are doing spamming link building, including link buy and link network, to improve rankings.

Update Date for Google Penguin
Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)

Penguin 2 on May 26, 2012 (impacting less than 0.1%)

Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)

Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

Google determines whether the link is “unnatural, manipulative inbound link” on certain criteria including:
Links that coming from poor quality sites

  • Links topic not relevant to your content and business
  • Links that are paid
  • Links that contains many keywords in URL
  • Links that with over-optimized anchor text

You may have a detail look into the video that Matt Cutts talk about:

In short, Penguin is an update to target poor quality links that is build manaually.

Google Hummingbird

Hummingbird, however not like Penguin, is a new algorithm or a new engine that aims to make search engine faster and smarter while Penguin and Panda are changes made to old algorithm.

“In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.“ Danny Sullivan

The hummingbird update affects about 90% of search results, mainly related the following issues:

  • Knowledge graph updates for comparison and filter
  • A conversational and intelligence search across platform
  • Better mobile experience

Hummingbird is now better focus on the variation of word meaning. Google will better understand the intension of a users searching for.

Should we continue link building or not?
Yes, but not in the traditional way. People always say that link building is dead and we should not touch this area anymore.

By experience, I won’t deny that the link building effect is less powerful than before (I’m mentioning manually link building). Sometimes I can see no improvement after a link building campaign and it’s frustrating.

Link building, however, should be still implemented in a different way focusing more on good, attractive, human-read content.
I think we should not cut link building totally, part of traditional link building can still be performed.

For traditional link building part, I will still use tools to simplify my work such as Linkbeast or Senuke for some tier link building that build links to value articles or blog. Further, I used Bestspinner to spin articles to avoid duplicated content.

This is old tricks that used for link building and I found it still useful when seeing the result while making work easier.

On the other hand, try something new about “link building” or “content strategy”.

Make your effort to
1. Search for good and relevant sites, blog, social media and other platforms.

2. Create amazing fresh content (How-to articles, videos, images and whitepaper)

3. Contribute to reply or share on online communities and groups.

We always talk about the natural link building and fresh content, if you are a serious content writer. Find more places to spread over your work and result will come.

There are few things that shouldn’t do or focus:

  1. Quantity of links instead of quality
    If you post to sites whatever the site is and focus on only quantity, you will likely be penalized by Google.
  2. Mass submission in a short period of time
    It makes the link building so unnatural and manual
  3. Post the same content to many sites
    Do some spinning before post an article to different sites and make each article unique.
  4. Over optimize anchor text
    Do not use exact same anchor text in many articles, exact match will make your article looks unnatural and a potential of being looked at spamming link.
  5. Fake Press Release
    Some PR content site allows us to post some news update if we pay, but sometimes we (okay, I admit that I did it) post content not really for news update but only build links.
  6. Guest Blog or Guest Posting
    We may tried to write articles or reply with the intention to build links. If you know very clear about the industry, there is fine to write and reply. However, if you do not know clearly and write something only to get links, you may waste time as those bloggers will cut your post / remove your links. It turns out wasting time to do some unfruitful link building.

We are still testing on the best practice on link building or content strategy. Leave us comments on the future SEO.

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The Hong Kong Digital Analytics Summit 2013 http://www.hongkongwebanalytics.com/2013/10/the-hong-kong-digital-analytics-summit-2013/ http://www.hongkongwebanalytics.com/2013/10/the-hong-kong-digital-analytics-summit-2013/#comments Thu, 31 Oct 2013 14:03:11 +0000 http://www.hongkongwebanalytics.com/?p=2572  The Hong Kong Digital Analytics Summit 2013 has been completed successfully on 11th October. Thanks all for coming to join us. On that day, we are glad to invite numerous speakers and guests to come, including Mr. Chasles Mok, Hong Kong Legislative Councillor, to give us an opening speech and share [...]]]>  The Hong Kong Digital Analytics Summit 2013 has been completed successfully on 11th October. Thanks all for coming to join us. On that day, we are glad to invite numerous speakers and guests to come, including Mr. Chasles Mok, Hong Kong Legislative Councillor, to give us an opening speech and share his point of view of analytics. We also invited the professional in digital analytics industry to share their Experience with us.

CO9C5948

Beehive Connect – new product launched

Our Managing Director, Kenneth Kwok, announced that Beehive Connect is launched on that day and elaborated the ideas of the  new product. It mainly gathers the mobile data and provides the industrial benchmarking report after analysis and it helps  corporates and agency to know more about their industry in mobile marketing.

After the welcome speech and opening session, we had split two tracks for our guests. For Technology track, we invited analytics experts to share their experience on digital analytics and the evolution of data. And we also invited analytics tools expertise to share the latest technology in their industries.

For market trends track, speakers from big corporates or enterprises shared their marketing strategy and how online market strategy with data analytics helped to improve their business. We also discussed also multi-channels marketing to maximize their profit in the past experiences.

CO9C6038

Thanks everyone who joined the Asia Digital Analytics Summit 2013 once again! It wouldn’t be such a success without all of your support! Again hope to see everyone next year!

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How to implement Google Tag Manager from scratch – Part 1 http://www.hongkongwebanalytics.com/2013/10/how-to-implement-google-tag-manager-from-scratch-part-1/ http://www.hongkongwebanalytics.com/2013/10/how-to-implement-google-tag-manager-from-scratch-part-1/#comments Mon, 28 Oct 2013 11:48:35 +0000 http://www.hongkongwebanalytics.com/?p=2563 On the recent Google Analytics Summit (1st October,2013), Google announced few exciting features, which one of them is the update on Google Tag Manager – Auto Event Tracking. This updated enable you to perform some of the event tracking without the need to customise tracking and work with the [...]]]> On the recent Google Analytics Summit (1st October,2013), Google announced few exciting features, which one of them is the update on Google Tag Manager – Auto Event Tracking. This updated enable you to perform some of the event tracking without the need to customise tracking and work with the coding.

But before going deep into those exciting new features of Auto Event Tracking, we first look at the basic on what, why and how to use Google Tag Manager
What is Google Tag Manger?

Quote from Google:

Google Tag Manager(GTM) allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.”

Google Tag Manager Intro

Basic Terminology of GMT

Accounts

The top-most level of organization. Typically, only one account is needed per company. Tags for all the company’s websites can be managed from this account by creating new containers.

Containers

A container holds all the tags for a specific website; as mentioned above it should be named after the website it is being used for.

Tag

A tag is snippet of JavaScript that sends information to a third party, such as Google. If you don’t use a tag management solution such as Google Tag Manager, you need to add these snippets of JavaScript directly to the source code of your site.

Why you should use Google Tag Manager?


Benefits that you should use Google Tag Manager

  1. It’s free
  2. Avoid Redundant code or missing code on specific page
  3. Time saving as IT team and marketing team can work together
  4. Non-IT users can add tags from the build-in tag template
  5. Multi-platforms are available – mobile sites & mobile apps
  6. Easy testing allowing marketer to test and debug the verify the tags
  7. Handle multiple websites’ tags easily in one single platform

How can you use Google Tag Manager?

It is a free tool that available to all Google account users, you can get access to it by using your existing Google account or create a new one.

3-steps Google Tag Manager Setup Process

Step 1
Give your account a name, e.g. your company name, team name etc

1

Step 2

Create a container name, typed in the site URLs and configure the time zone.

2

Step 3
Add the container code to your site just after the <body> tag. You need to include this coed in every single page on your website.

3

Tip 1: How to paste the code the every single page?

You do not need to copy and paste this code to the site page by page.

For Beehive Strategy, as a WordPress site, it’s simply that the theme provides an easy setup on Asynchronous Analytics.

5

 

If you are not using WordPress or your theme does not provide this easy setup, you can still implement the code using PHP.

6

Above is part of coding of header.php, paste the code after <body and you should be able to implement the code across the site

7

And, you’re done with the basic setup, Hurray! You can now kick the IT buddies out and work on your own! (Just kidding, please be nice to your helpful and nice IT buddies…as you may probably need them very soon :D)

Tip 2: How do you know the tag is working fine?

Using chrome plug-in called “Tag Assistant by Google”, you can simply view all the tags within your site.

8

Tag Creation

Let’s try to create a Google Analytics tag for testing then.

9

Most of you may have the similar situation with Beehive Strategy site that the traditional Google Analytics is already implemented on the site.

Note: Google highly recommended webmaster to emerge all the tags into GTM Platform, meaning that old tags should be removed while implement all the new tags using GTM.

We are thus going to implement Universal Analytics Tracking tag for Beehive Strategy

Step 1

Click “Create a new tag” button to make a tag

10

 

 

Step 2 Input the required information

11

And you should input the required information.
For simplicity, here we use Page View as track type. Other options like ecommerce or event tracking are available for the track type and we will discuss it in advance implementation guide later.

Tip 3: You can find your own tracking ID by logging in your Google Analytics Account:
Admin à Property à Property Setting

12
You need to set up the rule to fire the tag. In other words, it means that when do you want your tags being activated?

Since we want to activate the tag on all our pages and once the page is loaded. Here is the default rule using Regular Expression (RegEx) matching all pages.
(There is some advance setting available but we will leave it now.)

Click Save.

13

 

Is this all done? No, it is still unpublished status. You will either take a testing or publish it immediately.

16

Step 3 (Optional) Preview the tag and debug

18

 

And go to the site URL

19

Step 4 Publish your tag

20

After testing and make sure everything works, you can apply this changes to the site by simply clicking “Create Version” to save your action and “Publish” to make it live.

Now go back to Beehive Strategy and take a look on a deeper page – Digital Analytics and Reporting tag assistant.

It’s working! Grab a drink and relax yourself a little bit (though still a long journey to go)

21

 

How to pause the tag?

But what if you want to stop the tag “working”? Maybe the rule is not correct, you want to stop it first and take a deeper look into it.

It’s simple, goes back to the GTM and creates a new version with rule removed, and it will no longer fire the tags as there is no rule. You may re-define the rule and test it again until all fine.

Next time, we will talk more about advance implementation on GTM like advanced settings on different tags, defining new rules and data layers to track more sophisticated user behavior.

22
Reference and useful resources:

http://www.google.com/tagmanager/
http://www.youtube.com/watch?v=6H52Yierpa8
http://productforums.google.com/forum/#!forum/tag-manager

 

 

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How to get started with Google Analytics? http://www.hongkongwebanalytics.com/2013/09/how-to-get-started-with-google-analytics/ http://www.hongkongwebanalytics.com/2013/09/how-to-get-started-with-google-analytics/#comments Mon, 09 Sep 2013 16:08:52 +0000 http://www.hongkongwebanalytics.com/?p=2544 Do you expect seeing responses when you are updating your posts? It must be exciting to see what the responses are. Different kinds of datum in Google Analytics can help with the future plan of your company. It’s worthwhile to spend time on Google Analytics for your websites.

Google Analytics [...]]]> Do you expect seeing responses when you are updating your posts? It must be exciting to see what the responses are. Different kinds of datum in Google Analytics can help with the future plan of your company. It’s worthwhile to spend time on Google Analytics for your websites.

Google Analytics can give a formal report on the performance of websites or companies.

Visits is the number of visits to your site. Visit Duration is the time duration of a session. They are indicators that both show interests of online users, probably towards companies, products, services.

visit

Take a look at the visiting figures. Although Facebook channel got the most visitors in this period of time, it did not get the longest visit duration. LinkedIn can make visitors more interested in the sites they are visiting and so the time of visit and pages view increase and even exceed that of Facebook.

social network
Also, it’s a good opportunity to do some effective promotion of websites if there is only less number of visitors.  Users feel interested to your services or products is not the only reason that they click to the websites. Others reasons like searching in searching engine and after joining some events or activities.

Users would like to click to pages to find the most services or products that fit their maximum wants. New users can look up the services or products so as to make comparison than other websites. The longer average visit duration of page, the people will more interested. If there is more average visiting duration and more number of visits, it shows they feel more interested and more able to spend money, whatever they are online or potential users. It can help business to plan before making new adjustments.

engagement

Different pages represent the level of attractiveness to users. In page analytics is a way to see the responses. Some
topics are easy to get their attention so some buttons have a higher percentage of being clicked in a period of time.

Pageview

High amount of returning visitors is also good news. It states that services or products are keep at its high quality. Google Analytics can help you to redesign your websites to test the responses of visitors.

It is also more fun that you can use real time analytics to check immediate feedback. Adding the Pebble Watch allows you to view the number of active visitors and it can collect Beta for reporting API in real time.

API

 

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33rd Web Analytics Wednesday http://www.hongkongwebanalytics.com/2013/09/33rd-web-analytics-wednesday/ http://www.hongkongwebanalytics.com/2013/09/33rd-web-analytics-wednesday/#comments Thu, 05 Sep 2013 08:57:13 +0000 http://www.hongkongwebanalytics.com/?p=2540 I am sure that all of you know this company! Socialbaker! One of the top social media analytics tool in the market! We are hornor to have Socialbaker to come and talk to us about their product.

Socialbakers is a user friendly social media analytics platform which provides a global [...]]]> I am sure that all of you know this company! Socialbaker! One of the top social media analytics tool in the market! We are hornor to have Socialbaker to come and talk to us about their product.

Socialbakers is a user friendly social media analytics platform which provides a global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.

Since 2009 Socialbakers has continuously developed social measurement tools allowing companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks.

As of July 2013, Socialbakers employs more than 220 highly trained staff members, dedicated to serving more than 1000 clients in more than 75 countries with more than 11 offices, regional one for APAC in Singapore to be opened this October.

Defined by rapid product innovation and relentless dedication to customer success, Socialbakers is closely connected with key social media channels and digital companies, such as Twitter, Facebook, YouTube, LinkedIn and Google+. With easy to use graphical reporting, Socialbakers is the only analytics platform that provides global industry benchmarking and local categorization in social media. Recognizing the utility of Socialbakers’ products, Facebook has awarded Socialbakers 3 Preferred Marketing Developer badges.

“With more than one fifth of Global Fortune 500 companies using our social analytics platform, Socialbakers empowers our global client base to compare their social media performance to competitors and industry standards. In addition, our clients are able to magnify the tangible returns of their social efforts and measure the effectiveness of individual campaigns.”

If you join this month event, you will be able to get $450 HKD off for the Asia Digital Anlaytics Summit which is happening on the 11th October 2013.

Remember to print your ticket as we need to register at the entrance from this month onwards! Hope to see you all on Wednesday!

Date: 11th September 2013
Time:  19:00 – 22:00
Speaker:  Mr Kenneth Kwok
Topic: Socialbakers Update
Agenda
19:00 – 19:30   Reception Open
19:30 – 19:45  Welcome Speech
19:45 – 20:45  Socialbakers Update
20:45 – 21:15  Questions & Answer
21:15 – 22:00 Networking
Venue: MRM Worldwide Hong Kong 23/F Sunning Plaza, 10 Hysan Avenue, Causeway Bay
 
Contact:  Kenneth Kwok
Tel: 98682110
Fees: Free Entry
 
Sponsor:

 

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