Web Analytic Wednesday - Tag Manager

EVENT WRAP-UP: 34th Web Analytics Wednesday

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The 34th WAW event has been held successfully and thank you for the supporting. Have a really great discussion with the coming guests. Hope all participants enjoyed the event!   We will continuously organise WAW with different interesting topics and share with you. The next topic will be remarketing with adwords and analytics. If you are interested [...]

hong kong web analytics wednesday

34th Web Analytic Wednesday

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This has been a long time since the last Web Analytic Wednesday(WAW). We’re happy to announce that WAW is back on this October !The topic is related to Google Tag Manager. Simple introduction of Google Tag Manager (GTM) Google Tag Manager is free and easy, leaving more time and money to spend on your marketing [...]

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3 questions your analysis should answer

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As a digital online marketer or data analyst, you may need to prepare reports for different purposes: traffic performance, marketing campaign evaluation, A/B testing and countless reasons. There is an important concept in data analysis you always need to keep in mind: Do your analysis brings business value higher than the cost involved? As a [...]