34th Web Analytic Wednesday

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This has been a long time since the last Web Analytic Wednesday(WAW). We’re happy to announce that WAW is back on this October !The topic is related to Google Tag Manager. Simple introduction of Google Tag Manager (GTM) Google Tag Manager is free and easy, leaving more time and money to spend on your marketing [...]

3 questions your analysis should answer

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As a digital online marketer or data analyst, you may need to prepare reports for different purposes: traffic performance, marketing campaign evaluation, A/B testing and countless reasons. There is an important concept in data analysis you always need to keep in mind: Do your analysis brings business value higher than the cost involved? As a [...]