MOBILE AD DATA ANALYTICS REPORT IMPORTANCE
When you start planning your digital strategy, you should first understand what’s happening in the online market. One of the optimize observe in the market is that the value of mobile channels is expected to go up as smartphone penetration and adoption of new generation services are high in Hong Kong, even over the world. Thus, this would bring in much higher advertising spent on mobile media. And surely, your budget allocation should be shift to mobile platform gradually.
So what will you do on mobile usually? Social media, where many people are spending time on their mobile device so the easiest starting point is focusing on social media marketing. Marketers need more information to adjust their online advertising investment and online campaign budget. Thus, data analytics with effective tactics and meaningful findings become more and more important in the future.
RETARGETING TOOLS FOR FACEBOOK AND TWITTER
Other than analytics tools for marketers to review their investment model, Facebook and Twitter are just launched retargeting tools for marketers to improve their market target segment. Both tools are mainly used for reaching specific audiences by tracking website activities. Just need to place a code on advertiser’s website, record visitors’ browser cookie IDs and user IDs and find their Facebook and Twitter accounts and shows the specific ads to them. Facebook can even do more on it, with standard targeting data such as age range, gender and location etc. to refine their target segments.
Those online merchants will have more and more social media marketing tools to assist their business decision. To calculating ROI in the digital world, data analysis in order to convey meaning data is now important and indispensable.