Mobile Trend Leads High Bounce Rate

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Does your website has high bounce rate? If your answer is yes, then you have come to a right place. Here will introduce several tips to tackle the problem of continuing having high bounce rate no matter in blogs or company website. Besides, there is a phenomenon of mobile trend in recent years, however, only a low percentage of websites support mobile platform, this maybe possible to reinforce bounce rate of websites.

Let’s give a basic introduction of bounce rate. Defined by Google Analytics, “Bounce Rate” is the number of people entering a page and exiting from that same page. Kindly speaking, incurring a high bounce rate is in fact refers as risk to the website because visitors are unable to search for solutions to satisfy their wants. This maybe contributed by numerous reasons, non-user friendly navigation and usability; low loading speed of the page, pop-up windows, auto play multimedia and of course not mobile support are for instance.

Whenever developing a website, think from visitors’ perspectives. Try to understand their navigation behaviors in order to offer a customized navigation experience and thus they feel confidence in using the website. Actually, users usually take no longer than 15 to 30 seconds in searching for a query within the site or otherwise visitors properly will not visit your page anymore. Next, please be reminded that web users only wait for maximum 4 seconds to load your page before they leave or bounce, unrelated content no matter photos, videos or flash are not recommended to put into the page, especially the landing page.

Mobile Marketing

Mobile Marketing

Website supporting mobile platform is key to reduce bounce rate. As the dramatically growth of mobile usage to browse the sites according to Microsoft research recently, a responsive design for mobile platform is necessary to be designed by 2014. One half of all local searches are mainly from mobile devices and nearly 90% of mobile Internet users are using the devices while watching TV. These indicate the potential in developing a mobile platform for the website. However, currently a high percentage of websites are still immature in supporting mobile platform, poor navigation experience such as poor layout and thumbnail cannot be loaded accordingly. These drive high bounce rate to the website. To minimize the problem, if you are using WordPress to build the site, try install plug-ins as if WP Mobile Detector, WordPress Mobile Pack and Mobile Press to adjust the website.

WordPress Mobile Detector

WordPress Mobile Detector

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