Digital analytics develop rapidly recently as to facilitate analysts in interpreting online consumer data and afterwards allows management in establishing clear business objectives and strategies. Although web analytical tools as Google Analytics may strengthen company competitive advantages, data corruption can generate unexpected impacts on future business once inappropriately in setting up the Google Analytics profile. Today, we are going to introduce a solution to help analysts in avoiding data corruption, getting precise, accurate consumer data.
Here is a question on how do you avoid the filter nuke? Answer is simple, by setting up Safety Net Profiles. You are suggested to create two or more Google Analytics profiles for analysis such as “Test Profile” and “Raw Data Profile”. Within the “Test Profile”, try to establish your filters first. It’s not a big deal if you nuke your data. Next, reassure it works before applying the same filter to your main profile. For the “Raw Data Profile”, don’t try to apply any goals, filters, or others. Simply let this profile to collect data in case of a critical failure with your other profiles.
Hope the above solution helps resolving one of the challenges that digital analysts may come across in your routine analytical tasks.