Early September is approaching, are you frustrated in designing the monthly e-newsletter this week? Did previous email campaign perform well? If not the case, below offer some tips to improve the conversion of upcoming e-newsletter or email campaigns.
Tip 1: Customizing Subject Line
Relatively high bounce rate and low visits of an email campaign are related to irrelevant subject line. Try to review survey data, pinpoint target needs and introducing the benefits audience can receive in the subject line may enhance the conversion of the email campaign while minimizing the unsubscribed rate. A/B testing should be processed before mass mailing to ensure which subject line drives the most conversion.
Tip 2: Picking the Right Verb
Many businesses frequent picking the verb “Subscribe”, “Sign-up”, “Submit”, etc to force audience an action. It’s strange to request for an action without telling the attributes or benefits customers can receive on going. Instead, verb likes “Get”, “Play”, “Enjoy” are recommended. Taking facebook as an example, facebook never asks users to “Add the App” or “Subscribe the App”, they will only say “Play the App” in contrast. Identify the right verb in e-newsletter give you an amazing conversion.
Tip 3: Sending at Precise Time
E-Marketers often launch mass eDM to database customers once the email is readied without considering profile details. There are no doubts in receiving disappointed open rates. Marketers are suggested to identify the email pattern and optimistic opening time by web analytics tools. Subsequently, you may curious of the precise time to send out the eDM, here shares some practical experiences. If the eDM is for B2B purposes, the optimized sending time will be at 08:58 (Arrives Office) and 13:20 (After lunch) on weekday respectively; Monday and Friday are excluded due to holiday mood. Conversely, marketers have to research and analyze customer profile with reference to historical email campaign data if the eDM is based on B2C purpose. Moreover, be remembering not to launch email campaigns during weekends unless it is necessary. Afterwards, the response rate increases a dozen of times.
Hope the above three tips can improve or even enhance the conversion of your upcoming email campaigns.