Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation Google seeing in the industry is driven by mobile apps. There are already more than 600,000 mobile apps on Google Play alone, and Google expect to see continued momentum throughout the industry. Mobile is also becoming front and center for marketers and businesses. As more of them understand the value of mobile apps, sophisticated measurement tools are becoming core to how marketers and app developers invest, analyze and market their apps.
That’s why Google announcing a new set of reports in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps. The reports are tailored for mobile app developers and marketers, speaking the language that matters to them. They are designed to measure the entire mobile customer journey – from discovery to download to engagement. This enables the creation of app experiences that are more useful and engaging through data-driven decisions at each stage of the app lifecycle:
- Acquisition and user metrics such as downloads and new users
- Engagement metrics such as retention, crashes and conversions
- Outcome metrics such as app sales and in-app purchases
Layout of new Mobile App Analytics reports
Here’s an outline of the new Mobile App Analytics along with screen grabs of selected reports:
Acquisition and User Analysis Reports – discover your best sources of new users
User behavior – assess how loyal your users are, how frequently they use the app, and the engagement level of each loyalty group.
Engagement flow – visually see the screens, actions and paths users take to move throughout your application in order to optimize usage.
App crashes – see trends in crashes and exceptions that will help you troubleshoot problems on certain devices and operating systems.