This month, 22nd Hong Kong Web Analytics has invited Dickson from MRM worldwide to speak. Reserve your ticket in advance and don’t miss out the opportunity.
Believing the future of digital strategy will be driven by analytics and technical innovation, Dickson Wong transformed himself from an IT individual at Merrill Lynch, to a Business Analyst in Bank of Communications, to a Digital Intelligence Specialist at k-matrix, and finally to his present position as an Analyst at MRM Hong Kong, helping Fortune 500 clients to optimize their digital strategy through data-orientated analytical approaches in the APAC region.With a wide range of experience and interests, he is also an active blogger on idea-stack.blogspot.com, an social media evangelist, an startups enthusiast, a self-confessed bookworm, a coffeeholic, and a cat lover.
“3 Steps for Effective Content Management Strategy: Content Categorization, Platforms Bridging and MultiChannel Analysis” will cover three practical approaches that help marketers to embed analytic tactics within their content management strategy. From preparation to data collection and analysis, such strategic framework will help marketers to optimize the execution throughout the whole conversion cycle and provide a more macroscopic view for them to manage their series of campaigns.
|Date:||28th March, 2012|
|Time:||19:00 – 22:00|
|Topic:||3 Steps for Effective Content Management Strategy: Content Categorization, Platforms Bridging and MultiChannel Analysis|
|19:00 – 19:30||Reception Open|
|19:30 – 19:45||Welcome Speech|
|19:45 – 20:45||3 Steps for Effective Content Management Strategy: Content Categorization, Platforms Bridging and MultiChannel Analysis|
|20:45 – 21:15||Questions & Answer|
|21:15 – 22:00||Networking|
|Venue:||MRM Worldwide Hong Kong 23/F Sunning Plaza, 10 Hysan Avenue, Causeway Bay|