Improve Your Checkout Abandonment Rate – Paditrack

As an Ecommerce web store, obsess about optimizing checkout abandonment rate is a matter of great importance. This is obvious yet decisive process to every transaction. Therefore, if you want to improve your sales, you should first look at this area.

In Google Analytics, you can set up the funnel analysis to depict and understand how visitor convert along the designed path, however, you may not be satisfy with their limited function on funnel report, here introduce you the Paditrack for free and that’s our choice to you. Paditrack is really focus on doing funnel analysis, which ignore that entire feature.  It’s Google analytics’ native and it simply pulls data from Google Analytics to build up the funnels but a totally different data processing in Paditrack. Tracking tag, Javascript , no strings are needed to be install on your site.

The reason why we suggest an add-on tool on Google Analytics Funnel report because you are able to do segmentation and Paditrack funnels are available retroactively. What’s more? Once you have built data in Paditrack, you already have access to reports dating for as long as you have had tracked your site.  Last but not least,  Paditrack also offers report on how well the organic traffic convert along the funnel which all these can no be done in Google Analytics.

From Paditrack, you may experience there are different figures reported in Google Analytics compared to Paditrack but they won’t be far one from the other either and it’s normal practice because of the different algorithm is being used.

With the flexibility on diving into data and very focus on the checkout process, Paditrack definitely helpful to your online business if you want to continuously be in touch with your conversion rate and customer behavior. Actually, many more tools out there but Paditrack is one of the coolest choices and it just focus right on the most critical part of Ecommerce.