2012 – Year of Digital Analytics!

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It is time for us to take a look back at 2011. Let start with our post back early this year “Web Analytics Trends for 2011″ and see how the industry have change over this one year! Social Media Monitoring This year there are many changes, most of the company like Adobe and WebTrends have […]

New Google Analytics Qualified Individual Test

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In 2011, Google Analytics Team keeps busy with promoting their analytics service, a premium version apart from free, real-time report available as well as a string of amendments have made to the Google Analytics Report. Now coming to the end of 2011, before the Christmas bell ring, who is preparing Google Analytics – Qualified Individual test […]

Limitations of Google Analytics

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Yesterday, Google Analytics team also announced the enhancement on mobile apps tracking as following, EasyTracking Library – automatic session management, better integration with Google Analytics SDK Updated Google Analytics SDK – More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK manager More samples – new open source application […]

2012 Trend for Social Media

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Guess what activity that young women will do when they wake up? Check Facebook! How companies today plan their marketing strategies? 90% contains social media. By reading so many studies highlighting ever-growing usage rate on social media, social media becomes inevitable part of our life. Any oversaturation? Yes, in 2011 most people would notice they […]

YouTube – New Video Analytics Experience

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YouTube launched a new analytics tools to replace its old “Insights” which originally show you on limited analytics data of your videos. Enriching the tracking data provided from insight, YouTube announced the YouTube Analytics covering more on how a video goes viral and how content are being been shared. The data presented is designed to […]