Why? What ways to do Segmentation?

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Always, analysis and reporting happens at an aggregate level, it is hard to see what’s important or critical to your particular business.  The reality is different types of visitors come to a website and all of them have different intention and personas. Absolutely segmentation is the most important thing in analytics, that’s what I always […]

Check Out the Multi-Channel Funnels in Google Analytics

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Beforehand, please turn your Google Analytics interface into new version 5.  Otherwise you don’t know where to start with. Multi-Channel Funnels are newly introduced to help analysing the conversion path details for GA users. The reports show how your traffic sources work together to complete sales and user-defined goal conversion. In Analytics, transaction and conversions are credited […]

17th Web Analytics Wednesday

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Thanks everyone who came to the Asia Digital Analytics Summit, we have a great turn out. Over 180 people who came to the event and with many good positive comments. Therefore, this month we are going to give everyone the summary of the Asia Digital Analytic Summit 2011. In addition, we will provide updates on […]

Measure Success for Non-eCommerce Site

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Most likely for all eCommerce website, we always look at the conversion rates in terms of ROI, we dig in the traffic with overall conversion. Then, how about websites are not eCommerce in nature? Vistors come to a content site basking in the content or they come to download documents, patches or tools. So how […]