Yahoo! Web Analytics Data Retention Policy

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Last week, Yahoo! Web Analytics Team have send out an email about Data Retention Policy. It was a surprise that Yahoo! is going to reduce the retention period down to 25 months. Dear YWA Consultant, In line with our ongoing streamlining for optimizing capacity and performance, we’re letting you know about our data retention policy. […]

12th Web Analytics Wednesday

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In Hong Kong, email marketing is still a very important channel so tracking email conversion is very important. This month we have invited Emarsys to talk about email marketing analytics. Emarsys is one of the leading providers of email marketing solutions and services in Europe with current offices in Vienna, London, Munich, Berlin and Zurich. […]

Web Analytics or Digital Analytics?

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Recently there are a lot of discussions about the term of “Web Analytics” or “Digital Analytics”. What should we call ourself? Web Analyst/Digital Analyst? It is more like when Designer call themselves “Web Designer”. In Hong Kong there seems to be a mis-understanding of what Web Analyst or Web Analytics do. There are lots of […]