11th Web Analytics Wednesday – Post Event

Posted · Add Comment

Another good turn out and meeting people who are interested in Web Analytics. Thanks Martin Randall show us how they leverage their technology to enable Dynamic Data Tracking. Certainly linking offline user behavior to your online data as well as your marketing effort is something everyone would love to measure. Sorry that we cannot share the presentation, [...]

11th Web Analytics Wednesday

Posted · Add Comment

This month we have invited Martin Randall to talk about Dynamic Data Tracking. Martin is CEO of Teamwork Communications Ltd., a company that uses customer insights & data metrics to deliver highly relevant and targeted customer activation programs. Since web analytics is not just about web anymore, there are so many different ways we can collect [...]

The New Google Analytics

Posted · Add Comment

Google finally release the latest Google Analytics v5 for beta user. It is a huge changes in interface as well as some of the features. Even though Google mention a few features that is not fully function yet, but other than that everything else looks very impressive. As we are waiting more to come, by [...]

Integrated Online Marketing Seminar

Posted · Add Comment

If you have miss out the latest update from WebTrends last week. Come and join us! WebTrends will be sharing more information on their latest technology and they will also share a case study with you all.   Location Cliftons Hong Kong Level 33, 9 Queens Road, Central, Hong Kong Date Thursday March 17th, 2011 [...]

Hong Kong Facebook Landscape

Posted · 1 Comment

Seems everyone still very focus on the Facebook after one full year, from the movie, Social Media Week in Hong Kong, local companies and agencies. It is always being interesting to watch this space as not a lot of measurement can be done yet. Facebook still seems more measurable as they improve more and more [...]