Hong Kong is very behind in terms of the web analytic, not only the awareness, the knowledge and the usage. After observing the Hong Kong markets for 1 year, common mis-understanding people have about Web Analytics is either think it is Search Engine Optimisation or simply install Google Analytics.
Certainly there are some local Web Analytics Professionals in Hong Kong who know more but this is just not enough. While Avinash Kaushik was in Hong Kong last week talking about how easy to install Google Analytics and the beauty of analyse the data but what you found is that most people in the conference are mostly marketers. On the other hand in China, the market has the same issues that companies are coming from a marketing perspective and driving data analysis. Another major factor why the market in Hong Kong is so limited is that people only know Google Analytics and many of them are also limited in their knowledge as well.
So what can we do to improve the market? Here are some of the thoughts.
Provide more channels to educate local talents as well as business owners. There are many professionals from oversea but currently the market is lacking of people who understand the Chinese Culture and Market. Also, there are lack of talents who have both technical and business skills. In addition, the market needs more education on how to implement and analyse data from different perspective.
There are many people who know about Google Analytics but they also need to know there are more tools in the market. Therefore, vendor should spend more time to promote the brand and help to drive the value of Web Analytics. Not only talk to the Sale & Marketing owner, even it is the easiest way to sell Web Analytics solution but also show other value to the business owner. On the other hand providing education support in order to support their customers.
If all the big corporate like IBM & Adobe are acquiring analytic software, there is an indication that they see the value of data analysis. Although data will not tell you what to do but by analysis it, the data will provide scientific facts for business owners to make the right decisions on how they should change their online and offline strategy. Linking both online and offline data will provide many different opportunities in driving revenue but also cost saving.
If you have any comments or thoughts, we are happy to hear more from you. Hong Kong Web Analytics are certainly trying to help to grow the local and region market together.