Omniture User Training is coming to Hong Kong on 2-3 September 2010 from 9am to 4pm at:
Suite 4102, 41/F, The Lee Gardens,
33 Hysan Avenue, Causeway Bay, Hong Kong
Tel: (852) 2916 2100
Fax: (852) 2970 2277
Each seat will cost $1,500 USD.
Please contact Lawrence Chua if you are interested.
Course Description
The training provided in this course is tailored to help you use Omniture SiteCatalyst to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decision-making. You will also learn methods of report distribution so that you can get the right information to the right people at the right time.
Target Audience
This course is specifically designed for the SiteCatalyst User. Anyone using SiteCatalyst to create, customize and distribute reports will benefit from attending.
Objectives
This two-day course provides new users with the skills required to use SiteCatalyst effectively in real-world business settings. This includes showing you how to ask the right questions about your online business, as well as how to use SiteCatalyst’s sophisticated features and reporting capabilities to collect quality information and make good decisions. This course will help you leverage SiteCatalyst to maximize your Web site goals and conversion by
- Understanding the Web site conversion process.
- Customizing reports to answer business questions.
- Automating report delivery throughout your organization.
- Understanding how reports fit into the conversion process.
- Utilizing best practices to discover new insights.
Topics
The following topics are covered in this course:
- Learn the Fundamentals of SiteCatalyst
- Understanding Key Performance Indicators (KPI)
- Analyzing Traffic, Conversion and Path reports
- Correlations and Sub-relations
- Calculated Metrics
- Managing Dashboards
- Setting Targets and Calendar Events
- Saving and Sharing Reports
Course Materials
- SiteCatalyst User Training Manual