Thanks for everyone who came to our events, especially our guest speaker Tony Tsang. Certainly knowing local company start leveraging Web Analytics as part of their business process is encouraging. Tony also very kind to share with us in regards to the recent IBM acquisitions recently.
- On August 1, IBM Acquisition of Coremetrics was completed. Coremetrics is now an IBM company
- On August 13, IBM and Unica Corporation announced that they have entered into a definitive agreement for IBM to acquire Unica, the deal is expected to close later this year
- Coremetrics is the market leader in Web Analytics and Behavioral Marketing
- Unica is a recognized leader in Marketing Campaign Management, Marketing Automation and Marketing Operations
- Combining Coremetrics Web Analytics and Marketing Optimization solutions with Unica’s Marketing Platform for Marketing Planning, Management and Automation, IBM’s plan is to provide marketing departments with a unique set of technologies capable of easily integrating multichannel campaign management with web behavior analytics to optimize customer experiences whether the channel is physical or digital
Feel free to look at the photos of the night here.
Also this is our first time we took video from our event. Hope everyone enjoy it.
Looking forward to see you all again next month. Our next event will be on 29th September.