Posts
  • Tips to Use Social Signals for SEO

    These years saw a huge rise in social sharing and its effects on search. Google, in particular, began to incorporate a huge number of social signals into its search results. However, for many marketers, it’s not always clear how social media impacts search engine optimization. In this article, we will share several tips to help you […]

  • EVENT WRAP-UP: 34th WAW

    The 34th WAW event has been held successfully and thank you for the supporting. Have a really great discussion with the coming guests. Hope all participants enjoyed the event! We will continuously organise WAW with different interesting topics and share with you. The next topic will be remarketing with adwords and analytics. If you are interested in […]

  • 34th Web Analytic Wednesday

    This has been a long time since the last Web Analytic Wednesday(WAW). We’re happy to announce that WAW is back on this October !The topic is related to Google Tag Manager. Simple introduction of Google Tag Manager (GTM) Google Tag Manager is free and easy, leaving more time and money to spend on your marketing […]

  • 3 questions your analysis should answer

    As a digital online marketer or data analyst, you may need to prepare reports for different purposes: traffic performance, marketing campaign evaluation, A/B testing and countless reasons. There is an important concept in data analysis you always need to keep in mind: Do your analysis brings business value higher than the cost involved? As a […]

  • Measure Site Engagement – Micro Conversions You can Track

    There are some sites that having just 1 – 2 macro conversions, such as e-commerce, lead enquiry form, advertisement click through and etc. Therefore, having a good micro conversion tracking is essential in understanding how the visitors engage with the site. You can have an clear explanation on Google Analytic Help Center,  with 4 micro […]

  • How to measure the online impact of your offline campaign

    Many business have both online and offline marketing strategy, and sometimes there are campaigns that combine online and offline activities aiming at bringing offline users to online or the other way round. The most common ways of tracking offline campaign are using Tagged URLs It is mostly seen in print advertising, outdoor advertising or promotion […]

  • Retargeting tools updates for social media platforms

    MOBILE AD DATA ANALYTICS REPORT IMPORTANCE When you start planning your digital strategy, you should first understand what’s happening in the online market. One of the optimize observe in the market is that the value of mobile channels is expected to go up as smartphone penetration and adoption of new generation services are high in […]

  • Google Analytics – from Classic to Universal

    Google Analytics – From Classic to Universal Tracking Google has release Universal Tracking October last year and continuously keep new update. Have you upgraded and start using the new features? We have seen that many clients are still staying in the classic tracking code as they are not sure the difference and power Universal Tracking […]

  • How to create an interactive chart or table in Excel

    I have a practice of creating a simple excel for monitoring the performance of SEM campaign which the client and me can have a quick look into the campaign. Recently a client has expanding the SEM campaign, so it is quite complicated to switch among tabs to have a whole picture or comparison among various […]

  • SEO analysis – should we still do link building?

    In 2013, Google announced several Google Penguin update, and recently in September there is another announcement for Hummingbird. Link building is an important part in doing SEO, and it becomes more difficult now facing many harsh penalties. So, should we still work on link building? Before we discussed about the issue, what is Google Penguin […]