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First Five Analytics Reports for Small Business

By Lance Tsang On January 27, 2012 · Leave a Comment · In Web Analytics

Analytics is a word heard again and again yet still seems to send a bolt of fear through most marketers. To most people who are not really familiar with the digital world, web analytics can be very hard for all of us. Start simple, start free, focus on “inputs” [...]

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Real-Time Twitter Analytics – SocialBro

On January 19, 2012 By Lance Tsang

SocialBro is an incredible Twitter analytics startup, which is the first to provide real-time analytics on Twitter. As real-time, you can see who are online, which of your followers are active, the number of active users per second, what language they are using and the [...]

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Improve Your Checkout Abandonment Rate – Paditrack

On January 12, 2012 By Lance Tsang

As an Ecommerce web store, obsess about optimizing checkout abandonment rate is a matter of great importance. This is obvious yet decisive process to every transaction. Therefore, if you want to improve your sales, you should first look at this area.

In Google Analytics, you [...]

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20th Web Analytics Wednesday

On January 12, 2012 By Kenneth Kwok

Welcome back everyone and Happy New Year! Hope everyone have a fun holiday. To welcome everyone to the new Digital Analytics Year, we will kick start this year event with the 2012 plan for Hong Kong Web Analytics Wednesday.

In 2012, there will be more events and actions for everyone. [...]

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Free Web Analytics Tool – Piwik

On January 5, 2012 By Lance Tsang

Free Web analytics Tool – Piwik

Here to introduce you the Piwik . It’s a free web analytics program that you may consider to use for compensating Google Analytics flaws.  Piwik is a downloadable, open source (GPL’ed) real time web analytics tools that required you to download PHP [...]

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2012 Digital Analytics

2012 – Year of Digital Analytics!

On December 30, 2011 By Kenneth Kwok

It is time for us to take a look back at 2011. Let start with our post back early this year “Web Analytics Trends for 2011″ and see how the industry have change over this one year!

Social Media Monitoring
This year there are many changes, most of the [...]
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New Google Analytics Qualified Individual Test

On December 22, 2011 By Lance Tsang

In 2011, Google Analytics Team keeps busy with promoting their analytics service, a premium version apart from free, real-time report available as well as a string of amendments have made to the Google Analytics Report. Now coming to the end of 2011, before the Christmas bell ring, who is preparing Google [...]

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Limitations of Google Analytics

On December 15, 2011 By Lance Tsang

Yesterday, Google Analytics team also announced the enhancement on mobile apps tracking as following,

EasyTracking Library – automatic session management, better integration with Google Analytics SDK Updated Google Analytics SDK – More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK manager More samples [...]
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2012

2012 Trend for Social Media

On December 8, 2011 By Lance Tsang

Guess what activity that young women will do when they wake up? Check Facebook! How companies today plan their marketing strategies? 90% contains social media. By reading so many studies highlighting ever-growing usage rate on social media, social media becomes inevitable part of our life. Any oversaturation? Yes, in 2011 [...]

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YouTube – New Video Analytics Experience

On December 1, 2011 By Lance Tsang

YouTube launched a new analytics tools to replace its old “Insights” which originally show you on limited analytics data of your videos. Enriching the tracking data provided from insight, YouTube announced the YouTube Analytics covering more on how a video goes viral and how content are [...]

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19th Web Analytics Wednesday

On November 30, 2011 By Kenneth Kwok

As this will be the last gathering of the year, therefore we will close it with the lastest update on Web Analytics Exchange Program that we announce back in our last event.

Also there has been a lot of discussion in regard to mirco-blogging measurement so we would like to [...]

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