3 questions your analysis should answer

Posted · Add Comment

As a digital online marketer or data analyst, you may need to prepare reports for different purposes: traffic performance, marketing campaign evaluation, A/B testing and countless reasons. There is an important concept in data analysis you always need to keep in mind: Do your analysis brings business value higher than the cost involved? As a [...]

Google Analytics – from Classic to Universal

Posted · Add Comment

Google Analytics – From Classic to Universal Tracking Google has release Universal Tracking October last year and continuously keep new update. Have you upgraded and start using the new features? We have seen that many clients are still staying in the classic tracking code as they are not sure the difference and power Universal Tracking [...]