We have so many people who love to hear more about Omniture, so this month we have invited John Man (Senior Enterprise Account Manager – Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead – Greater China) from Omniture to our event. If you have attended the last 2 events, this is the one you cannot miss!
Looking forward to see you all! Remember to bring your friend along and Book Now!
Date: 29th September, 2010 Time: 19:00 – 22:00 Speaker: John Man & Louis Ngai Topic: Increase Conversion of Website Agenda:
19:00 – 19:30 Reception Open
19:30 – 19:45 Welcome Speech & Update
19:45 – 20:45 Increase Conversion of Website
20:45 – 21:15 Questions & Answer
21:15 – 22:00 Networking
Venue:
MRM Worldwide Hong Kong
14/F Sunning Plaza, 10 Hysan Avenue, Causeway Bay
Thanks for everyone who came to our events, especially our guest speaker Tony Tsang. Certainly knowing local company start leveraging Web Analytics as part of their business process is encouraging. Tony also very kind to share with us in regards to the recent IBM acquisitions recently.
On August 1, IBM Acquisition of Coremetrics was completed. Coremetrics is now an IBM company
On August 13, IBM and Unica Corporation announced that they have entered into a definitive agreement for IBM to acquire Unica, the deal is expected to close later this year
Coremetrics is the market leader in Web Analytics and Behavioral Marketing
Unica is a recognized leader in Marketing Campaign Management, Marketing Automation and Marketing Operations
Combining Coremetrics Web Analytics and Marketing Optimization solutions with Unica’s Marketing Platform for Marketing Planning, Management and Automation, IBM’s plan is to provide marketing departments with a unique set of technologies capable of easily integrating multichannel campaign management with web behavior analytics to optimize customer experiences whether the channel is physical or digital
Feel free to look at the photos of the night here.
Also this is our first time we took video from our event. Hope everyone enjoy it.
Looking forward to see you all again next month. Our next event will be on 29th September.
Course Description
The training provided in this course is tailored to help you use Omniture SiteCatalyst to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decision-making. You will also learn methods of report distribution so that you can get the right information to the right people at the right time.
Target Audience
This course is specifically designed for the SiteCatalyst User. Anyone using SiteCatalyst to create, customize and distribute reports will benefit from attending.
Objectives
This two-day course provides new users with the skills required to use SiteCatalyst effectively in real-world business settings. This includes showing you how to ask the right questions about your online business, as well as how to use SiteCatalyst’s sophisticated features and reporting capabilities to collect quality information and make good decisions. This course will help you leverage SiteCatalyst to maximize your Web site goals and conversion by
Understanding the Web site conversion process.
Customizing reports to answer business questions.
Automating report delivery throughout your organization.
Understanding how reports fit into the conversion process.
Utilizing best practices to discover new insights.
Topics
The following topics are covered in this course:
Providing a platform to share and discuss the new digital era. No matter who you are or how you relate to the web. By applying web / data driven analysis will open up a new dimension and approach compare to the traditional methodologies.
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